What was left unsaid in today’s #MktPlaceRadio Morning edition
October 13, 2011Marketplace Morning plays checkbox journalism:
Apple is suing Samsung for creating lookalike products. Samsung is suing back. Who will win?
JENNIFER COLLINS: Full disclosure: I have a Samsung smartphone, and sometimes people mistake it for an iPhone.
Yep, that’s the crux of the lawsuit. Apple wants Samsung to stop copying everything Apple does. In fact, it may have been important to point out that Steve Jobs personally requested Samsung CEO to change the look and avoid a lawsuit. Just the look. Because it was completely mimicking the iPhone
So why would Apple go after its supplier? And why would Samsung fight back?
Because Apple wants Samsung to create their own look & feel and not piggyback on Apple’s design (the phone, packaging, fonts, icon placements, adaptors etc.)
Lichtman says its likely Samsung will pay Apple a licensing fee and be forced to stop producing lookalike products.
Wrong. Apple does not play the patent troll, licensing scheme. It is out of character. Apple wants one of two resolutions: (a) Samsung stop making phones, tablets that completely mimic the iPhone or (b) Samsung stop making phones, tablets. Period.
A better analyst would have known that. A better journalist would have found that out.
