Bloomberg outscoops TechCrunch, Venturebeat, Business Insider about Apple-Lala story
December 5, 2009TechCrunch posted bs traffic bait stories about Apple buying Twitter or Apple buying Admob (based on “reliable sources” – presumably, Arrington’s ass). Meanwhile, Bloomberg reports about Apple buying Lala, and guess what, it maybe true (I’ll wait for the official confirmation). Talk about having real sources.
In the most recent sign that Apple is looking at alternative ways for people to store and play their digital music, the company has agreed to buy Lala, a four-year-old start-up based in Palo Alto, Calif., a person with knowledge of the deal said Friday.
Lala, unlike Apple’s iTunes, lets users play the music they own from the Web — or in tech industry parlance, from the cloud. If Apple introduces its own cloud-based streaming music service, it would let people skip having to download music they buy or synchronize their music collection between their computers and mobile devices.
A person’s music library would always be available on the Web and accessible on a PC, smartphone or other Web-connected mobile device.
Wonder what this means for Spotify? I am sure Apple looked at them but probably passed because Spotify is still in negotiations for their US launch. Of course, this means that the studios will negotiate faster with Spotify lest Apple rule the streaming world, too.
Bob Lefsetz’s source confirms that its talent acquisition:
My trusted source, with direct Apple access, tells me this:
“But Eddy Cue is way more interested in a couple of key men (developers) than the existing IP.
They’re not primariy buying tech this time.”
Typical Apple strategy – get the right people in and let them expand on their experience within the Apple design construct.
