In an interview with Forbes, he hammers home the point that the success of the iPhone has left the competition frantically searching for a response. “I’m in no way going up against Apple ( AAPL – news – people ),” says Meehan, effectively ruling out touch-screen technology for his company. “All the other manufacturers are making a serious mistake. They’ve spent a huge amount of money competing against the iPhone.”
Don’t expect INQ to do the same.
INQ’s only handset so far, the imaginatively-titled INQ 1, is a simple slider phone with a 3.2 megapixel camera, a Web browser and social-networking applications galore–it’s often referred to as “the Facebook phone.” Flicking through options is simple and uncluttered: Meehan and his team designed the user interface from scratch, on top of a mobile platform by American chip-maker Qualcomm ( QCOM – news – people ). It won “best handset” award at the annual Mobile World Congress in Barcelona this year.
It;s hard to get over “chase the leader” the mentality. Microsoft is the master and Samsung is not too far behind.


