The goal of Microsoft ads

Is to get Apple to acknowledge that they exist?

Two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, “Hey, you need to stop running those ads, we lowered our prices.” They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business. I did cartwheels down the hallway.

– Microsoft COO Kevin Turner recalls a recent chat he had with Apple legal about Microsoft’s “Laptop Hunters” ads

Talk about setting a low bar. What an idiot!