Up:
“Up,” a 3-D Pixar film about a cranky septuagenarian who goes on a balloon-powered adventure, opened at No. 1 with an estimated $68.2 million in ticket sales at North American theaters, the Walt Disney Companysaid. That total is on par with the Pixar megahits “The Incredibles” and “Finding Nemo,”though such comparisons do not take into account rising ticket prices and premium tickets for 3-D screenings.
The results validate Disney’s decision to let its Pixar unit put creativity before commerce. Some Wall Street analysts, led by Richard Greenfield at Pali Capital Research, had predicted the film would have a difficult time attracting children because of its geriatric action hero. Toy manufacturers were similarly cautious.
Because toy manufacturers know movies. Maybe they should devote more time to removing lead paint from their products.
