Why won’t someone please knife this baby:
Details are starting to trickle out about how Microsoft (NSDQ: MSFT) plans to position a revamp of its search engine against competitors. AdAge—which previously reported that Microsoft was planning a major ad campaign to promote a relaunch of Live Search this spring—now says that Microsoft will spend between $80 and $100 million on advertising, almost double the amount typically spent on the launch of a consumer product.
Because its marketing that cause previous efforts to fail. Google envy is going to destroy them.
Bing? WTF?
Meanwhile, at least someone is getting rich from Microsoft’ search efforts:
Tullock runs a chain of seven music schools in the Seattle area, and parks Google (NSDQ: GOOG) ads on LiveSearch.com. “It makes me plenty of money sending all that Microsoft business to Google,” he says. Tullock won’t disclose how much the site brings in.


