Archive for May 18th, 2009

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Targeting iPhone users v. Comcast users

May 18, 2009

Interesting point:

The other smartphone companies, despite frenzied efforts to build cool platforms and engaging app stores, have so far not been able to engage users and developers anywhere near as much as Apple has. But to Mr. Allaire, the iPhone alone makes for an attractive market for video.

“They’ll have 20 million users,” he said. “That’s more than Comcast.”

And probably more loyal and more accessible.