Apple vs. Microsoft: marketing wars

Gee, wasn’t it Paul Thurott who claimed that Apple was outspending Microsoft in marketing spend? Looks like another blow for citizen journalism.

That has made Apple the second-most prolific technology advertiser, behind only Microsoft. During the first nine months of 2008, Apple’s ad spending vaulted to $133 million, surpassing Hewlett-Packard and I.B.M. — companies with three times Apple’s annual sales — according to the tracking firm TNS Media Intelligence. During the same period, Microsoft spent $191 million.