“My 12-year-old daughter and I were looking at the MacBook Air online, and the words right out of her mouth were, ‘Wow, look how thin that is!’ ” she said. “Of course that’s appealing to young people. It’s what they’re used to believing is the ideal.”
McCartney-Simper can’t help but consider the parallels between ultrathin computers and people who are striving to be ultrathin. “These laptops are really thin and portable — almost like you can hide them,” she said. “And then you take that to another level, and you think of how women so often want to hide their bodies.”
Taken to another level, the MacBook Air is probably the cure for fat America!
Nearly two out of every three Americans are overweight or obese.
One out of every eight deaths in America is caused by an illness directly related to overweight and obesity.
I say plaster this ad everywhere between Ohio and Colorado. Not only will it draw new Apple customers (other than those traditionally restricted to the coasts), but also, evidently, it will cure America’s obesity problem.
OK. I apologize for the snark, but equating an Apple’s ad for a computer with the image problems faced by women is a stretch. This is a legitimate crisis and trying to fight silly battles like this diminishes the issue.
