DigiTimes reports that Asustek, brimming with confidence over the success of the Eee PC, is broadening its product line with other e products: Asustek Computer has announced it is planning to launch a family of Eee products including: E-DT (desktop PC), E-TV and E-Monitor.
Okly dokly.
The E-Monitor will be an all-in-one device similar to Apple’s iMac and Dell’s XPS One. E-Monitor will cut into the 19-21-inch market and will come with a built-in TV tuner. Pricing is set at US$499, compared to the iMac’s price of US$1,199-2,299 and the XPS One’s price of US$1,499-2,399. E-Monitor will also be based on Intel’s Shelton’08 platform and will be launched in September this year.
Uhh? So, the E-Monitor will compete with the iMac? Does Monica Chen (the author) or Asus really believe that the target consumer for the E-Monitor is same as the one considering an iMac?
All the products while have low-cost as their major selling point, according to Jerry Shen, president of Asustek.
So, the target consumer is actually the same one who considering a Dell or those cheap Linux boxes in Wal-Mart, but the iMac and Apple references were included to get the article higher page views! Got it.