This is how The Financial Express, a business newspaper in India, characterizes Apple in an article about the Apple TV entering the Indian market:
Apple, the $19.5-billion US consumer electronics giant
I believe thats the first time I have come across piece that describes Apple as a “consumer electronics giant”. I guess its apt – considering the success of the iPod.
As an aside:
Rajeshwar Singh Butalia, head of retail in Appleās Indian subsidiary Apple Computer International Pvt Ltd, is confident that Apple TV will be a success here.
Hmm. The Apple TV is priced 42% more than the US retail and there are only 2.5M broadband subscribers. I wonder what Mr. Butalia considers a success: 1%? 10%? I suppose adding anything to a less than 1% share is good.


