Archive for April 15th, 2007

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MS bid up DoubleClick on purpose (but didn’t really want it?)

April 15, 2007

So says Mary Jo Foley:

But what if Microsoft bluffed? What if the Microsoft didn’t really want DoubleClick and simply wanted to bid up the price that Google had to pay to make its latest acquisition?

So what would have happened if Microsoft ended up with a company that it did not want, did not need, or did not know how to integrate? That would imply Microsoft shirked from its fiduciary responsbilities – sufficient reason for shareholder revolt.