I am not even going to link to that moron because I know this is just another attempt at link-baiting. He does not want Apple to enter the cellphone market because
1) Apple has not shown the ability to improve their marketshare in the PC market
2) Apple, evidently, does not know how to rapid product development (UHHH?)
3) Microsoft has not been leverage it’s mobile OS into a grand success
With (3) in mind, he recommends that Apple should license their design as a reference platform. Guess what moron, reference platforms in the mobile world are dime a dozen – no one wants to pay for a license (yeah, that will improve already anemic margins!) Apple does not go for market share (unlike Motorola, Nokia, and Samsung): it differentiates and retains high margins. That is their core strategy.
This is also a difference between Steve Jobs, John Dvorak, and others: he is not afraid of failure. For Steve, it’s a badge of honor – for John Dvorak, it’s a punchline. That perhaps is the difference between an innovator and an observer.
Here’s a recommendation for Dvorak: go back to school or read a marketing textbook.


