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Where can I get more kool-aid?

February 9, 2007

Bob Lefstez writes about the Jobs effect and perhaps highlights what “cool” is:

You don’t fuck with John Lennon.

During the Super Bowl, Felice’s 18 year old nephew and his UCLA buddy asked me what topic I was going to discuss on KLSX later that night. I asked them for suggestions. Blake said “THE iPHONE!” Digging deeper, I found that both had spent nearly two hours watching Jobs’ Macworld speech and NEITHER owned A SINGLE APPLE PRODUCT!

But they aspired to. Blake said his next computer would be a Mac. “Have you ever tried one?” He said no, but he was ready to switch.

And I asked these two kids with Sidekicks if they’d lay down five hundred bucks for an iPhone… And they said AS SOON AS IT CAME OUT!

Wow, if only they had this passion about bands.

Everywhere I go, all the under twentysomethings want to talk about is Steve Jobs. And, if they’ve got the dough, which Luca and Blake are amassing, they drop it all on Apple equipment. And then tell EVERYBODY HOW FUCKING GREAT IT IS!

Lisa’s fifteen year old son Alex. He worked all summer to buy a computer. He had it all picked out, a PC for gaming. But now that Macs have Intel Inside, he was convinced to buy a MacBook. Which he plugs his guitar into so he can create his own tunes with GarageBand, which he doesn’t stop testifying is light years better than a PC. HE had me going for an entire Chinese dinner about the iPhone and every other product Apple has in its lineup.

Edgar Bronfman, Jr. pays me.

But I believe in Steve Jobs.

Steve Jobs is mercurial. He’s not the guy you want with you in a foxhole. But he is in search of EXCELLENCE!

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