Not that again
January 5, 2007BW tries its hand at some Google-Apple predictions and misses:
Google will strengthen its relationship with Apple Computer . Google Chief Executive Officer Eric Schmidt was named to Apple’s board in 2006, and we believe that portends greater collaboration between the two companies in 2007. We expect new joint initiatives to include efforts related to search advertising and YouTube content.
People keep forgetting that Steve Jobs hates ads. Please avoid predictions that connect Apple with ads. Of any sort. On any of its properties. Same goes for YouTube. Na gonna happen.
If anything, the Google-Apple relationship will mean that .Mac infrastructure is outsourced to Google and Apple keeps the front-end tools (iDisk, iWeb, Webmail etc.) to maintain its unique identity.
Jobs may not cae for the mainstream approach to advertising, but he can not NOT like ads as a master sales person. (Have you forgotten how he loves to show Apple’s own ads several times during a Stevenote?).
So while he may not care about the way the rest of them advertise, doesn’t mean that he wouldn’t impose the Apple flavor upon any partnership with Google, etc.
Deepkid,
Thank you for your comment. To clarify – he likes ads to showcase Apple and Apple products, he just doesn’t like third-party ads anywhere in Apple Internet properties and software applications.
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