David Pogue and Mac 360 take a look back at the prognostications made in the 1990s by the tech punditocracy. Choice cuts:
Early in 1996, Fortune Magazine wrote, ”By the time you read this story, the quirky cult company… will end its wild ride as an independent enterprise.”
CTO Nathan Myhrvold said, ”The NeXT purchase is too little too late. Apple is already dead.”
LOL!
Fortune, 2/19/1996: “Apple’s erratic performance has given it the reputation on Wall Street of a stock a long-term investor would probably avoid.”
Wired, “101 Ways to Save Apple,” 6/97: “1. Admit it. You’re out of the hardware game.”
Doh! In ten years, maybe Pogue will link to these:
Guardian, October 24, 2004:
When Microsoft co-founder Bill Gates spoke at the launch of Plays For Sure in Los Angeles last week, he showed a range of players including Creative Labs, Dell, iRiver and Samsung models. The Plays For Sure website also highlights the fact that consumers have a choice of download services, such as Napster, MusicNow, MusicMatch and Wal-Mart, not just MSN Music.
Apple still has time to license its system, and make companies such as Virgin friends rather than foes. If it doesn’t, it is probably just a matter of time before Microsoft’s system has enough support to become the de facto standard, just like Windows.
Guardian, September 13, 2006:
Make no mistake, these are going to be difficult times for Apple. Jobs’s resuscitation of the company after it nearly collapsed, is one of the great corporate turnarounds of US business history. But gratitude also belongs to history. From now on, Apple faces stiff competition on all fronts.
No one should ever write off Apple’s amazing ability to reinvent itself. But this time it is leading from the rear. Shareholders may have to console themselves with the fact that Apple is now a much more balanced company than it used to be, firing on a number of cylinders including computers, music and video and is no longer a one-product company. But its high-flying days may be taking a vacation.
CNet interview of Kevin Rollins, CEO Dell. January 18, 2005.
Do you resent the amount of publicity Apple gets given its market share?
Apple’s created a niche. If you look at the grand scheme of things, this quarter we are supposed to achieve something like $13.5 billion in revenue. Apple’s in the $2.4 billion (region), so the size and scale is not even in the same league. But what they do they do very well, and they’ve had great success with the iPod. It’s interesting: The iPod has been out for three years, and it’s only this past year it’s become a raging success.
Well, those things that become fads rage, and then they drop off. When I was growing up there was a product made by Sony called the Sony Walkman–a rage, everyone had to have one. Well, you don’t hear about the Walkman anymore. I believe that one-product wonders come and go. You have to have sustainable business models, sustainable strategy. But don’t read that as any sort of disparagement of Apple. They’ve done a nice job.
One hit wonder? Dude, you got zuned!
The Observer, September 10, 2006:
Analysts warn that the iPod has passed its peak. From its launch five years ago its sales graph showed a consistent upward curve, culminating in a period around last Christmas that saw a record 14 million sold. But sales fell to 8.5 million in the following quarter, and down to 8.1 million in the most recent three-month period. Wall Street is reportedly starting to worry that the bubble will burst.
“Wall Street” also thinks that Google is a $2,000 per share stock and they celebrated TheGlobe.com, CommerceOne, Pets.com, and Webvan. BTW, MacDailyNews slap-down of Smith is a good read.