
And TUAW reports Apple Germany with iTunes Video.

Paul Kedrosky wonders about the Apple effect:
why is Apple, a relatively small company in the great scheme of things, able to garner so much attention for mere product announcements? What is it that makes people treat Apple press releases like front page news? I would love to know: You could bottle that stuff up and sell it.
Conversely, why are the expectations of any product from Apple so high?